Kick start your sales today with our lead generation services
Successful lead generation is about quality as much as quantity. We relentlessly focus on quality and are able to generate real leads so that our clients can convert into sales and take their business to a new level.
We set your campaign objective which can vary based on the outcome that you want to achieve. You may want to start-off by defining your goal by either the number of leads expected or revenue per lead. In order to better define your objective you may want to ask yourself:
- Who is your target audience?
- How will you reach them?
- What do you want them to do?
- What call to action do you want to offer them?
- What are you going to offer them?
Then we evaluate and select your campaign target: This may come from your current list of contacts that you have or you may want to focus on an entirely new target group for your lead generation campaign.
And finally we develop an offer: a lead is a prospective client who has showed interest in your firm’s product or service. In order to identify these prospects in your list of contacts, you may want to send out an offer. This could be a free download to a guide, a discount on the purchase of a particular product, etc.
When the lead responds to your offer, their information is captured. In order to achieve this we create a landing page where a prospect lands for a distinct purpose. This is usually prompted by an offer and a call-to-action in which the prospect is prompted to fill out a form.
Your hard or soft offer respondents become, a new lead. There are several different places you can promote these offers such as on a blog, on a webpage, on social media, in an email…these are just to name a few.